Frequently asked Questions

General

Common questions about working with Exline Labs

How long does the typical project take?

Usually, we can go from a discovery call to a launch-ready product in 12 weeks. Specific projects may take longer.

Will I be kept in the loop about the project?

Absolutely. It is one thing that clients praise us over and over. We are proactive in our communication and available during UK hours.

How long are your contracts for ongoing work?

We can do ongoing work for a monthly, annual, or bi-annual retainer.

Who will own the intellectual property of the projects?

You. We do all the work on a work-for-hire basis and clients own the IP.

Great! How do I start working with you?

Book a no-pressure consultation call using the button below and let's see if we're a fit.

Why is experience in our specific industry important?

Definitely! We’ll be able to more quickly grasp your needs and advise on market standing, helping you make strategic decisions about where to take your innovative web design & app development.

Can you show examples of similar projects?

Sure, have a look at this page for more case studies, tagged by industry.

Will we move to prototyping faster?

Yes! Our experience with your sector means faster onboarding and better goal-setting for your innovative web design & app development project from the outset.

Will it influence your design or technical decisions?

Absolutely. We have real-world knowledge of what tech works in your industry, and we’ll use it to help you accelerate your sprints by sorting through the noise.

How we work

How a project runs with us

How long does a typical project take from first conversation to launch?

Discovery sprints typically run one to two weeks. Design sprints run two to four weeks depending on scope. Development sprints run in two-week cycles, with most builds completing between six and twelve weeks of development. We confirm the timeline in the proposal, structured as milestones with defined deliverables at each stage.

What happens after the product launches?

Many clients move to a dedicated developer or extended team on a monthly retainer after launch. The same people who built the product stay on it. No re-briefing, no new team member getting up to speed, no loss of context. If you need ongoing development, the transition is seamless.

How do I know what the team is working on day to day?

You have access to the Jira task board from day one. Every ticket is visible, with its status, priority, and owner. You also attend sprint kickoff briefings and sprint review sessions at the end of every sprint where working software is demonstrated. You are inside the project, not waiting for updates outside it.

What if my requirements change during the build?

Scope changes within a fixed project are handled at sprint boundaries. If you need something different from what was specified, we discuss it at the next sprint kickoff, assess the impact on timeline and budget, and agree on the adjustment before proceeding. Nothing changes without your approval.

Do you sign NDAs and what IP rights do I own?

We sign NDAs before any sensitive project discussion. On completion, all intellectual property — code, designs, assets, and documentation — transfers to you in full. We retain no rights to anything we build for your project.

Do you work with clients outside the UK?

Yes. Most of our clients are UK-based, but we work with founders and businesses across Europe and internationally. Discovery calls happen over video. Working hours are UK-based, with some flexibility for other time zones where needed.

UX engineering

Fixing and redesigning your product

What is a UX audit and what does it include?

A UX audit evaluates your website or app's usability, clarity, and design effectiveness. We assess user journeys, accessibility, conversion paths, and make actionable recommendations.

How does UX design increase conversions?

Good UX design removes friction from the user journey, clarifies actions, and guides visitors toward key goals like signups or purchases — improving conversion rates significantly.

What's the difference between UX and UI design?

UX focuses on the overall user journey and experience, while UI is the visual layout and interaction. We combine both to create seamless and visually compelling digital products.

Do you build scalable design systems for startups?

Yes, our design system development services are ideal for startups preparing to scale. We create reusable components and documentation to support fast, consistent growth.

Can you design for both mobile and desktop platforms?

Absolutely. Our mobile UI design approach ensures your product is responsive, intuitive, and optimized for small screens as well as large displays.

MVP development

Building your MVP

How do I know the 'minimum' that will work?

We can help you define the core problem your software needs to solve and prioritise features using the MoSCoW method (Must have, Should have, Could have, Won't have).

Why do a phased build?

Refining your product based on market feedback step by step is more cost-effective and less risky than building an initial product with all bells and whistles. It also helps with cash flow.

Why do investors want to see an MVP?

They like products that have a clear solution for a problem, proven market demand, and numbers and feedback to validate potential. An MVP is the easiest way to demonstrate these.

Do you perform MVP integration services with third-party platforms?

Yes! We can seamlessly integrate your MVP with payment gateways, CRMs, cloud storage, and third-party APIs.

Does it take long to do MVP development?

Not at all. Our proven process can get you from discovery call to deployment in about 12 weeks.

Do you support MVPs designed for investor pitches?

Yes — we specialize in building investor-ready MVPs that showcase traction, usability, and product potential. Our designs focus on clear user flows, measurable outcomes, and visual polish to help you impress early-stage investors.

What technologies do you use for MVP software development?

We use scalable and modern frameworks like React, Node.js, Python, and Docker — selected based on your project's complexity, speed-to-market, and future growth needs. We also integrate AI, APIs, and automation where appropriate.

Can you help validate product-market fit during MVP development?

Absolutely. Our MVP process includes early-stage market research, user interviews, and live feedback loops to ensure your product aligns with real customer needs. We prioritize features that deliver the most value from day one.

How is your MVP development approach different from others?

We combine lean startup methodology with agile sprints to deliver fast, functional MVPs without technical debt. Unlike rigid agencies, we adapt quickly based on your feedback and user response — ensuring you're not just launching quickly but launching smart.

Do you offer post-launch support after MVP delivery?

Yes. We offer flexible support packages for bug fixes, minor updates, performance monitoring, and scaling the MVP into a full product. Our goal is to be your long-term development partner, not just a launch vendor.

Dedicated developers

Hiring dedicated developers

Can I hire dedicated developers as part of the extended team?

Yes. We offer both dedicated and fractional development team models. You can onboard engineers for full projects or augment your existing team with part-time resources.

How do you ensure alignment with in-house teams?

Our developers work UK/EU hours, attend your standups, use your tools (e.g., Jira, Slack), and integrate with your communication processes to feel like part of your team.

Do you offer both frontend and backend resources?

Absolutely. Our extended teams include frontend, backend, and full-stack developers, as well as QA testers, DevOps engineers, and project managers upon request.

What industries do your extended teams serve?

We've worked with startups and SMEs in SaaS, healthcare, fintech, HR tech, sports, logistics, and more across the UK, Germany, France, Ireland, and New Zealand.

How much does your dedicated development team cost?

We offer packages on a monthly, annual, or bi-annual retainer basis to suit your development needs.

What is the minimum commitment you expect from clients?

We work with clients looking for a long-term development partner, but we do not lock you in with a minimum commitment.

Do you offer a trial period to test out the service?

No, but there is no lock-in either. If it doesn't work, either party can cancel the contract with a month's notice.

Who owns the IP of the work the dedicated team does?

You! Our extended team works on a work-for-hire basis. You own the intellectual property of all the projects.

Do you work UK time zones?

Yes. Though most of our team is based in Sri Lanka, they're experienced with working with UK clients in GMT/BST time.

Could we scale the team up or down as we work together?

Absolutely. We understand that clients' needs change over time, so we're flexible about the number of team members and their work hours.