User experience design agency for UK startups and scaleups
A UX consultancy that audits, redesigns, and optimises your digital products to convert better, and keep converting.
A UX consultancy that audits, redesigns, and optimises your digital products to convert better, and keep converting.
or fill out our brief and we'll be in touch
We'll identify your biggest UX conversion blockers in a free 30-minute call.
How we differ from other agencies
Our UX engineering approach
We take a user-behaviour-first approach. Yes, our designs look good, but they're all backed by evidence. We use analytics and technical feasibility to develop a user experience that will get you the clicks and the efficiency.
Your run-of-the-mill UX design agency focuses on visual aesthetics. We focus on bridging the gap between the ideal user experience you have in mind and the problems that come in between. If you're new to UX design and want to understand what it actually involves, we've written a straightforward guide for startups.
That includes simplifying complex dashboards and workflows, easing navigation and usage, and making sure no one pulls their hair trying to use your interface!
Our UX services
UX and UI design services we specialise in
New product UX design
We'll make the concept you have in mind into a real product that's easy and addictive to use.
Exline Labs' hands-on approach will research, organise, and develop a prototype that will match your user expectations. We'll be there to help with fine tuning and optimising after the release as well.
UX audits & redesigns
Not sure why there are so many drop-offs and no one's buying? Our UX audits can uncover what's not working. Our redesign can fix what's broken. Our comprehensive audits include review of analytics, design architecture, and interviews with users. We redesign with user satisfaction and business outcomes both in mind for UK startups and SMEs.
MVPs for startups
Want to test the waters and get intel? Our lightweight MVPs are made prioritising your core value proposition. Build fast with us so you can learn and measure fast.
Let's develop your value proposition based on research and insights. Then let's create a core product based on the MoSCoW (Must-have, Should-have, Could-have, and Won't-have) to get market feedback and present to investors.
Dashboard & complex-system UX
Is there a dashboard no one wants to use? We can replace that with a simple, easy-to-use one.
We incorporate user feedback and data to redesign dashboards and systems people love. Let's make the experience smooth and user-focused. Get rid of the complaints and see your usage numbers spike.
Mobile app UX
Let's make your app seamless and impossible to put down.
Our mobile app UX design makes everything simple, fast, and clear. Your users will love the clear navigation, clutter-free interface, and consistency. You will love the number of downloads and the revenue.
Industries
Niches we serve
We work with UK and European startups, scaleups, and growth-stage SMEs across these industries.
Construction
Logistics
E-commerce
SaaS
Non-profits
How we do it
Our UX engineering process
Here's how we work, in four detailed steps.
Discovery & Research
UX Engineering
UI Design & Prototype
Testing & Refinement
Deliverables
The UX deliverables you'll get
Here are the tangible outputs our UX consultancy will share with you.
Design Systems
UX Audit
We use stakeholder interviews, analytics & heatmap reviews, and user journey mapping to deliver the report. Want to understand how we conduct usability testing? We've covered it in detail.
Low-fidelity Wireframes
This is to make sure to gain quick feedback and test the design quickly
High-fidelity UI Designs
Interactive Prototypes
Conversion Rate Optimisation
already have an inhouse team...
or such?
designers
Exline Labs has a team of UX designers who will work as an extension of your team.
They will be working exclusively on your project during their work hours, during the timeframe of our contract. It could be a one-off project, or, like a lot of our clients, they could work on your projects full-time or part-time.
If you need to get going fast and have a lot of ongoing projects, our approach is ideal. Unlike agency team members who switch between projects, dedicated UX designers lead to better work quality, long-lasting collaboration, and frictionless relationships.
We never outsource or subcontract your work to third-party freelancers or agencies.
Cross-team Knowledge Sharing
If you want to improve your internal UX/UI knowledge, our designers can share best practices along the way as we work together.
Perfect Communication and Timelines
Focusing on one thing leads to lightning-quick communication and work delivered on time. We pride ourselves on great communication and never missing a deadline - ask our clients.
Fast Kickoffs
Dedicated teams can start and finish projects faster, with fewer revisions and bottlenecks. The team only gets more efficient and effective in long-term collaborations.
On the Ball, All the Time
Working only on your project allows our designers to take responsibility for the work and incorporate feedback quickly. It also helps them to understand your business model and company much faster.
Cross-team Knowledge Sharing
If you want to improve your internal UX/UI knowledge, our designers can share best practices along the way as we work together.
Perfect Communication and Timelines
Focusing on one thing leads to lightning-quick communication and work delivered on time. We pride ourselves on great communication and never missing a deadline - ask our clients.
Fast Kickoffs
Dedicated teams can start and finish projects faster, with fewer revisions and bottlenecks. The team only gets more efficient and effective in long-term collaborations.
On the Ball, All the Time
Working only on your project allows our designers to take responsibility for the work and incorporate feedback quickly. It also helps them to understand your business model and company much faster.
Fast Kickoffs
Dedicated teams can start and finish projects faster, with fewer revisions and bottlenecks. The team only gets more efficient and effective in long-term collaborations.
On the Ball, All the Time
Working only on your project allows our designers to take responsibility for the work and incorporate feedback quickly. It also helps them to understand your business model and company much faster.
Cross-team Knowledge Sharing
If you want to improve your internal UX/UI knowledge, our designers can share best practices along the way as we work together.
Perfect Communication and Timelines
Focusing on one thing leads to lightning-quick communication and work delivered on time. We pride ourselves on great communication and never missing a deadline - ask our clients.
Case studies
UX design work our clients love
Testimonials
What our UX clients say
Our UX design clients love the reliability and results we bring them. Check out what some of them have to say.
Ready to get started?
Tell us about your product - we'll respond with a UX improvement plan within 1 working day
FAQs
UX design and audit
frequently asked questions
How much does a UX audit cost in the UK?
UX audit costs in the UK typically range from £1,500 to £8,000 depending on the scope and complexity of the product. A focused audit covering a single user flow or key conversion path starts at the lower end. A comprehensive audit covering full user journey mapping, analytics review, heatmap analysis, stakeholder interviews, and a detailed recommendations report sits at the higher end. At Exline Labs, we scope every audit to your specific product and goals, so you only pay for what's actually useful. We give you a clear cost estimate in the first call.
What's the difference between a UX audit and a full UX redesign?
A UX audit is a diagnostic. It identifies what's broken, where users drop off, and what's blocking conversions. You receive a detailed report with prioritised recommendations, but your existing product remains unchanged. A UX redesign takes those findings and acts on them - restructuring information architecture, redesigning flows, and delivering new UI ready for development. An audit is the right starting point if you want clarity before committing to a full redesign. Many of our clients begin with an audit and move into a redesign once they know exactly what needs fixing.
What is a UX audit and what does it include?
A UX audit evaluates your website or app's usability, clarity, and design effectiveness. We assess user journeys, accessibility, conversion paths, and make actionable recommendations.
How does UX design increase conversions?
Good UX design removes friction from the user journey, clarifies actions, and guides visitors toward key goals like signups or purchases — improving conversion rates significantly.
What's the difference between UX and UI design?
UX focuses on the overall user journey and experience, while UI is the visual layout and interaction. We combine both to create seamless and visually compelling digital products. Read our full UX vs UI breakdown if you want to go deeper.
Do you build scalable design systems for startups?
Yes, our design system development services are ideal for startups preparing to scale. We create reusable components and documentation to support fast, consistent growth.
Can you design for both mobile and desktop platforms?
Absolutely. Our mobile UI design approach ensures your product is responsive, intuitive, and optimized for small screens as well as large displays.
Ready to get started?
Ready to build or improve your product's UX?
Whether you're redesigning an existing product or building a new one, book a free 30-minute call and we'll map out the right approach for you.
Or Fill out a brief and we'll respond within 1 working day.
Free - no obligation
30 minutes
With Tharsh, founder
