How our team brings the process of UX design to life at Exline Labs

We do experience a digital-first economy at this time. Even a well-built tech product has the risk of failing. The secret sauce behind almost all of the thriving  mobile  applications, websites, and digital platforms is the high-level user experience (UX) they offer on behalf of users. That means, every tech product should offer the feel of effortless use. That is where the process of UX design comes into action. When considering the competitive industries in the UK business arena, it is essential to invest in professional UX. The key reason behind that UX becomes the secret behind users bouncing away or becoming loyal customers. At Exline Labs, we firmly believe first-hand how a thoughtful, research-driven approach can transform the way users interact with digital products. Here is a walkthrough of the process of UX design at Exline Labs as a step by step process. 

By referring to the following guide showcases how UK brands can leverage UX to scale smarter and faster.

Process of UX Design (Detailed Overview)

Step 1: Research Phase For Understanding People Before Designing for Them

Understanding the end users of the product is the most important step that should be conducted at the very beginning of every professional UX project. At this stage, it is essential to refer to the real data rather than depending on assumptions.

We conduct the research phase via three key sub steps.

• User research: Here, we discover user motivations, frustrations, and habits.
• Competitive analysis: Throughout this phase, we evaluate what similar businesses are doing well and where they have failed so far.
• User personas: In this stage, we create clear profiles that represent target audiences.

At Exline Labs, our team of UX Engineers uses Milanote to visually map out user research findings, competitive analysis notes, and persona details. We keep stakeholders aligned via that practice. These processes ensure that our design decisions are completely based on evidence, not guesswork.

Step 2: Ideation - Lean UX Design Phase

Since traditional UX processes are  time-consuming, we follow lean UX design practice which is relatively faster, collaborative. Lean UX design practices helps UX teams test ideas early and more often.

Our team of experts does not wait months to validate a concept. First of all, we brainstorm possible solutions. Next, we create quick sketches or wireframes. As the final phase in the ideation stage, we gather user and stakeholder feedback right away.

This practice saves a lot of time, and avoids unnecessary costs. Most importantly, it keeps the project focused on solving real user problems. Consequently, no effort will be made on untested ideas.

Step 3: Design Phase That Turns Insights Into Interfaces

Throughout this phase, we create user flows, wireframes, and prototypes. We strategically use a few UX design tools. Figma is widely used for collaborative interface design and prototyping purposes and Adobe XD for advanced interactions and testing. Moreover, we use Canva for creating quick mockups and presentations.

Utilising the above tools, we not only design how a product looks but also we can showcase how it works ensuring that every button, menu, and screen supports a seamless journey.

Step 4: Prototyping and Testing 

Testing is an essential phase in the professional UX process. We build interactive prototypes and test them in front of real users to check out how they respond.

There we check out whether the prototype fulfills the following factors or not.

• Do the users understand the navigation pathways without guidance?

• The visibility of key features where they expect them

• Where do users hesitate, click away, or get frustrated

At this stage, there is a massive value on user feedback as user feedback assists us to refine the designs prior to starting the development process. 

Step 5: Implementation and Project Management

Maintaining a smooth collaboration between design and development phases plays a critical role. Our team uses Trello as the project management tool for managing projects transparently. Consequently, stakeholders can monitor and track each and every task, from research deliverables to final QA testing. Moreover, this practice helps to keep the projects on exact timelines, while sticking to the scope, aligning  with business goals.

Step 6: Continuous Improvement - UX Is a Continuous Process. 

Basically, UX is a process that requires constant development.  The reason behind this is that real-world users interact with digital platforms in unexpected ways. Moreover, user digital behaviors evolve constantly. That is why ongoing UX audits, heatmap analysis, and customer feedback loops are pretty important and essential in the long run. 

By investing in continuous testing and improvement of UX, businesses can stand out among their competitors.

Why Should UK Businesses NOT Ignore UX?

The level of competition for businesses in London and across the UK is pretty high. Users have endless choices. Users maintain loyal customer relationships with the brands that value their time, experience and efforts.

When considering the process of UX design, it is not just about aesthetics. Professional UX removes friction, builds trust, and creates experiences. That is how great UX converts casual visitors into loyal customers. 

That is why UK brands should partner with a reliable UX design agency in London like Exline Labs. Exline Labs is a UK-focused UX agency that combines global design expertise possessing a unique British market understanding.

Final Thoughts

High-level professional UX design is not magic. It is a systematic and structured process that blends research, creativity, along with iteration. We at Exline Labs are armed with the right tools to make the overall process of UX design more effective from Milanote-powered research, Figma prototyping and Trello project management. What we would like to emphasize here is that just tools cannot win the UX game with end customers without user-focused mindsets. Our team of UX engineers possesses user-focused mindsets with great skillsets. 

We at Exline Labs are eager to help UK businesses build smarter, more human-centered experiences with their digital products. 

If you are willing to launch a new digital product or rethink your existing platform, make sure to invest in professional UX. That is an essential step towards success in this era.